experience design
innovation
The air of mystery with a dab of humor
Critical Thinking Course for AT&T School of Business & Technology
Professional Development for AT&T managers and select customers
Starting Point: script, narrator audio, some course graphics
Role: visual concepts, music selection, sound mixing, animation
don't make me read
Critical Thinking Pyramid
The AT&T School of Business & Technology, a long-time client of our client, OmniTech Consulting Group, sought to increase profitability by improving management decision-making. They asked OmniTech to create a self-paced learning tool to help employees improve their critical thinking skills. OmniTech created a special AT&T model, dubbed the "critical thinking pyramid" rooted in research-based cognitive thinking theory.
We had the good fortune to be asked to create all the animations for the course - which included the sign-on and course intro, the intro to the Critical Thinking Pyramid itself, intros for each of the four skill areas: Focus, Analyze, Ideate, Evaluate, and to design, write, and produce a post-test similar in spirit to "You Don't Know Jack", which we dubbed "Brain Benders". "When you're right you get a pretzel, when you're wrong you get jello." - a direct correlation to agility of your brain. If everything could be so fun...