If you design something I have to interact with
a web site,
software,
or a multi-channel system,
don't make me think
- about how your tool works
- about how to get from point A to point B
- about an ambiguous term on a button
- about why data I entered failed your invisible criteria
let me focus on what I came here to do
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ever wonder if you should use dashes or not when entering your social security number |
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