cognog logo

 

experience design

don't make me read

don't make me think

media production


innovation

seeing opportunity

ideation workshops

targeted consulting

 

contact us

 
 

If you design something I have to interact with

a web site,

software,

or a multi-channel system,


don't make me think

  • about how your tool works
  • about how to get from point A to point B
  • about an ambiguous term on a button
  • about why data I entered failed your invisible criteria

let me focus on what I came here to do

  ?  
ever wonder if you should use dashes or not when entering your social security number  
   
   
     
     



 

 

don't make me think

enterprise collaboration

online professional development

multi-channel training

high school mini-course

 

our capabilities:

  • we are not programmers but we know how to work with them (with agility)
  • gather business requirements
  • translate business requirements into functional requirements
  • design functionality
  • create taxonomies of terms and a vocabulary around their relationships
  • merge functionality and work flows into page views
  • name buttons and links
  • write clear screen text
  • write concise help text
  • write documentation
  • create training and video tutorials