experience design
innovation
Why shouldn't a test feel like a game?
AT&T School of Business & Technology
Professional Development for AT&T managers and select customers
Starting Point: Take the course myself
Role: Invent a post-test that would feel more like a game than a test. All scripts, animations, sounds, questions, feedback, and most of the programming. We subcontracted the really complex programming out to Matt Maday of Oncall Interactive.
don't make me read
Critical Thinking Pyramid
The AT&T School of Business & Technology, a long-time client of our client, OmniTech Consulting Group, sought to increase profitability by improving management decision-making. They asked OmniTech to create a self-paced learning tool to help employees improve their critical thinking skills. OmniTech created a special AT&T model, dubbed the "critical thinking pyramid" rooted in research-based cognitive thinking theory.
We had the good fortune to be asked to create all the animations for the course - which included the sign-on and course intro, the intro to the Critical Thinking Pyramid itself, intros for each of the four skill areas: Focus, Analyze, Ideate, Evaluate, and to design, write, and produce a post-test similar in spirit to "You Don't Know Jack", which we dubbed "Brain Benders". "When you're right you get a pretzel, when you're wrong you get jello." - a direct correlation to agility of your brain. If everything could be so fun...